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![How To Calculate TikTok Engagement Rate [UPDATED 2023] - Influencer Marketing Factory](https://theinfluencermarketingfactory.com/wp-content/uploads/2019/04/tiktok-engagement-rate-2023-average.jpg "How To Calculate TikTok Engagement Rate [UPDATED 2023] - Influencer Marketing Factory")
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thepullagency on X: "#DidYouKnow that TikTok's average engagement rate is 17.5% vs Instagram's 4.4%? And interestingly, top accounts on Instagram actually see a decline in engagement with a greater follower base, but
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![Average Influencer Engagement Rate [Updated Sep 2022]](https://www.oberlo.com/media/1662468100-average-influencer-engagement-rates-on-instagram.png?fit=max&fm=jpg&w=1800 "Average Influencer Engagement Rate [Updated Sep 2022]")
Average Influencer Engagement Rate [Updated Sep 2022]
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![Average Influencer Engagement Rate [Updated Sep 2022]](https://www.oberlo.com/media/1662468107-average-influencer-engagement-rates-on-tiktok.png?fit=max&fm=jpg&w=1440 "Average Influencer Engagement Rate [Updated Sep 2022]")
Average Influencer Engagement Rate [Updated Sep 2022]
